Signage and
Wayfinding
Graduation Project
Research
Brand Strategy
Visual Design
Lore Hotels is a research-led hospitality brand exploring how young travellers experience culture, connection and a sense of place.
Built from traveller research, the project translates these insights into a culturally rooted brand and guest experience system.
2026
Can wayfinding feel as vintage as the cars?
I began by studying the museum's layout, existing signage and visual character.
Existing Signage Museum Layout Visitor Flow Vintage Visual Language
Understanding the
Space
To identify key decision points, I mapped the complete visitor journey through the museum.
Major Decision Points Primary Visitor Route High Traffic Zones
Key Insights
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Navigation and museum identity feel disconnected.
Visitors encounter multiple decision points before reaching the galleries.
Existing signs lack a clear hierarchy.
In Context
Reflection
This project taught me that wayfinding is more than navigation. When thoughtfully designed, it becomes part of the visitor experience, strengthening both usability and the identity of a space.
The mockups translate these ideas into real applications. They include directional signs, identification boards, facility markers, and informational panels in different scales and formats. Structural variations, layouts, icons, and material finishes are tested to suit different locations such as pathways, entrances, amenities, and parking areas.
This project develops a signage and wayfinding system for a heritage site by first mapping key zones, visitor routes, and activity points.
Building the System
Applying the System
