Lore Hotels is a research-led hospitality brand exploring how young travellers experience culture, connection and a sense of place.
Built from traveller research, the project translates these insights into a culturally rooted brand and guest experience system.
Research
Brand Strategy
Visual Design
2026
72%
69%
83%
58%
18 - 24 years old
chose price as a key factor
open to local experiences
usually stay for 2-3 nights
But numbers only told me part of the story.
Local • Comfortable • Warm • Thoughtful • Aesthetic
Understanding the
Traveller
Guest
Expectations
Hospitality
Trends
Travel
Behavior
Competitor
Landscape
Comfort · Experience · Personalisation
Discovery · Convenience · Flexibility
Local · Sustainable · Design-led
Functional · Premium · Lifestyle
Key Insights
1
2
3
Local culture and authenticity create stronger emotional connections.
Every brand touchpoint contributes to the overall guest experience.
Travellers seek meaningful experiences beyond comfortable stays.
Lore Hotels
What are young travellers really looking for in a stay?
It began with understanding
today's traveller.
Brand Idenity Design
Introducing Lore.
A hospitality brand where every stay holds a story.
LOCAL
THOUGHTFUL
MODERN
STORY- LED
Deeply rooted in place.
Small details that feel personal.
Simple, calm and contemporary.
Every property tells a local story.
Brand Strategy
Designing an identity that could travel.
Building the Brand
VISION
MISSION
VALUES
AUDIENCE
BRAND
PERSONALITY
TONE OF
VOICE
Warm
Curious
Thoughtful
Authentic
Contemporary
Welcoming
To redefine hospitality by creating culturally rooted stays that inspire meaningful connections between people and places.
To design thoughtful hospitality experiences that combine local culture, modern comfort, and memorable guest journeys through every brand touchpoint.
Young leisure travellers aged 18–35 who value affordability, aesthetics, local culture, and memorable experiences over conventional hotel stays. They seek authenticity without compromising on comfort or convenience.
Friendly
Calm
Honest
Story-led
Inviting
Conversational
Celebrate the identity and stories of every destination.
Create experiences that make guests feel genuinely welcomed and cared for.
Represent local culture with honesty, respect, and contemporary relevance.
Encourage meaningful interactions between travellers, communities and places.
Culture First
Thoughtful Hospitality
Authenticity
Connection
The Lore Hotels logo is constructed as a contemporary cultural symbol, with all forms representing a piece of the visual storytelling culture of India.
The form at the top is inspired by 'Kolam' which means rhythm and balance and welcoming guests into a space. The movement, protection and handmade nature of Indian floor art is represented by the flowing curve in the center.
Lower petal shapes are inspired by Aipan, meaning rootedness, grace and cultural warmth; the central dot comes from Alpona, which denotes the beginning of a story, the mark of presence and the guest's own contribution.
Deliver a seamless experience across every physical and digital touchpoint.
Consistency
Why Lore?
Building a visual language
Lore means stories passed through generations.
Every destination has its own stories.
Every stay becomes part of someone's story.
It perfectly supports the tagline Every Stay Holds a Story.
Finding a symbol.
The parrot has long been a storyteller in Indian folklore. It became a symbol of conversation, curiosity and cultural exchange qualities that reflect the spirit of Lore.
To maintain clarity, visibility, and visual balance, the Lore Hotels logo should always be surrounded by adequate clear space. No text, graphics, or other visual elements should enter this protected area.
The minimum clear space is defined by the height of the central circular element within the logo mark. This spacing must be maintained consistently across all applications to preserve the integrity and legibility of the identity.
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Primary Colors
Secondary Colors
